Recently my dear friend Bryn Johnson shared a wonderful gift with me.  She invited me to observe and share my feedback with a dozen entrepreneurs as they learned to speak to sell from the stage.  I felt myself stretching as I listened to their pitches, reflected on what worked and what didn’t, and considered how to apply lessons learned to my business and my clients.
Here’s a summary of my top six takeaways, with deep thanks to Bryn, David Neagle, Suzanne Evans and all the participants in the More Life Global Tour.
- A nice way to introduce a guest speaker is to give highlights of her background, say “Get on your feet and welcome FirstName LastName!” and start applauding. Â This magic combination seems to raise the energy in the room every time, even after lunch.
- One of the worst things a speaker can do is to throw out her preparation at the last minute. When speaking to sell, stick to your story and strategy, even when you are scared.
- As you speak — set up the pain, set up your solution, and make your offer – use stories to paint pictures in the minds of your audience.
- Wear bright/light clothing against a dark background. Â Ask the event organizer in advance for the background color behind the stage.
- Assign a timekeeper to signal you from the back of the room.  It’s always better to go under-time than over-time.
- As you craft your signature talk, know the 3-minute version of your story. Â Then, in your mind, reframe your offer as a gift to the audience. Â Remember, you have experienced your unique set of struggles and life lessons so that your audience can benefit!
Are you comfortable with the 3-minute version of your story?  This is my coaching sweet spot.  If you’re struggling to communicate your voice, brilliance and power, I’d be delighted to support you.