How To Influence Others Through Writing

 

Today is Topic #2 of our new blog series, the connect2 Brilliance-Based Blog Panel. Throughout this monthly series, four of my favorite brilliance-based businesswomen share their perspectives on topics near and dear to the hearts and minds of women entrepreneurs. I hope you’ll add to the dialogue by adding your comments on today’s topic.

As a Brilliance-Based Businesswoman, how do you influence others through your writing? What tips do you recommend? The connect2 Brilliance-Based Blog Panel responds:

Bryn Johnson, Bryn Johnson Consulting

How do I influence others through my writing?  What a great question!

Isn’t that what it’s all about? Influence. Teaching. Inspiring.It is all about being me (big surprise!)

I want to share what I know. Share what has worked and not worked. Take the veil off and engage my audience in a story. I love a story. After years of dry, corporate writing, I find that I am having so much fun writing like I speak.

In fact, I find that one of the most impactful things I can do through my writing is
just start “talking” as if I am having a conversation with the audience. No “wordsmithing” or manipulating. I like to imagine I am sitting with my audience in a coffee shop comparing notes on business.

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The Intertwined Energies of Love & Sales

 

On the very first day of the Jewish New Year, my divorce became final.  I consider that symbolic.  And a major accomplishment, considering it’s been 3 years since I’d started the legal process toward this new beginning.On the Saturday night two days later, my dear friend and I celebrated all this with a lovely dinner out.  We dressed up and called it a date.  Her partner took photos of us before we went out, like it was the prom.  How fun to have a special occasion!  I treated her to a delicious meal, complete with cognac (one of her faves), and she surprised me with a gift subscription to jDate.  Joy and ease. Giving and receiving.  Banner night.  I felt energy flowing that I’d been missing for a long time.Almost immediately after we established my account, I started receiving messages from potential suitors.  Curious, I responded to a few.  More energy flowing.That experience inspired me to listen to music I hadn’t heard in a long time — music with emotion-filled lyrics and tunes.  Love songs.  More energy flowing.

In the next days I attended Heather Dominick’s SOAR seminar on Soul-Filled Selling.  I learned valuable information and had a wonderful time connecting with many of my favorite women entrepreneurs.  (More energy flowing.) I also continued to dialogue with the potential suitors. (Ditto).  I cried a little when one of the songs on my ipod particularly touched my heart. (Double ditto.)

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Jill Harrison: Reflections of a Brilliance-Based Businesswoman

 

Briefly, what are the highlights of your career story?

I have always had an interest in languages, art and international economics.  I won a scholarship to Franklin College in Lugano Switzerland where I studied languages and history. Then, I took a job in banking working as a foreign exchange trader.

Banking didn’t really suit me.  It was very confining. I was very young at the time and there were only three women in the trading area. But still, I could multiply in my head and that counted for something.

After a brief stint in Paris,  I completed degrees in international economics at Harvard. While in Cambridge,  I got hired by a major software company where I worked for seven years in a series of international sales and marketing jobs in the US and Canada.  Then I started a company Isole designing italian leather luggage.

A volunteer job at the Peabody Essex Museum reinforced a lifelong interest in art. So I completed a post-graduate course in appraisal studies from Rhode Island School of Design. I have been an art and antique appraiser since 2004 and have focused on fine art since 2007. I love it! It combines all of my interests and skills. I get to meet interesting clients, do research, contact auction houses and dealers all over the world and use my analytical skills to put a value on objects. Plus, I use all of my marketing skills on a regular basis.

As best as you currently understand it, what are you here to do?  Who are you here to serve?  What difference do you make for your clients?

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